By now, we apperceive that online greeting cards can be a way to advance cast acquaintance a part of networks of friends, but can they be acclimated to drive sales as well?
Ralph Lauren is about to acquisition out. For the holidays, the accouterment company’s Rugby band has developed customizable — and shoppable — anniversary ecards in the appearance of its online catalog. The basic cards appearance models walking in and out of activated thumbnail images while captivation block belletrist that spell out a greeting of your choice. The names and prices of the appurtenances they are cutting are listed underneath. Two clicks after and you’ve added one of those items to your arcade bag.
“We capital a artistic way to appoint our barter and drive cartage for the holidays through ecommerce, so we created the Rugby MYO Anniversary Card,” David Lauren, SVP of advertising, business and accumulated communications, wrote in an email to Mashable. “This is a fun and avant-garde way to accompanying acquaint accompany to Rugby and allotment custom letters for the anniversary season.”
The cards hit just the appropriate note: They’re visually absorbing abundant for accompany to share, and appearance abundant artefact to get recipients to abide exploring the blow of the catalog.
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